Diamonds are forever… and so are the footprints and legacy we leave behind. As a firm believer in responsible sourcing and fair labour practices, we are proud to be in partnership with the De Beers Group of Companies, as the only authorised Forevermark jeweller in the Franschhoek valley.

Forevermark is a global brand falling under the De Beers Group – the leaders in the diamond trade industry for over 125 years. Forevermark diamonds are natural, genuine and untreated, and comprise less than 1% of the world’s diamonds. Each diamond is inscribed with the Forevermark icon and a unique identification number that guarantees its authenticity.

Each diamond is inscribed with the Forevermark icon and a unique identification number that guarantees its authenticity.

While Colour, Clarity, Cut and Carat are a good starting point, Forevermark’s rigorous selection process goes far beyond these to ensure that only the most beautiful diamonds are chosen.

To ensure all diamonds are of superior quality, each rough stone is assessed for flaws that may affect its ability to reflect or refract light, reducing the diamond’s beauty.

Each Forevermark diamond is examined by experts at the Forevermark Diamond Institute, who complete a rigorous 17-step process to identify flaws or imperfections that may affect its beauty.

Forevermark has exacting standards of polish, symmetry and proportions, and requires diamonds be free of all defects.

Once a diamond’s provenance and quality have been confirmed, it is inscribed with a unique number representing the Forevermark promise: that the diamond is beautiful, rare and responsibly sourced.

Forevermark’s procurement policy stipulates that, throughout their journey from rough to polished diamonds, particular care must be taken to ensure the adherence to responsible business practices, the advancement of women, and the protection of the natural world.